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Your Online Retail Store

By now you should have visited our sister company, Classical Coins. If you have not done this yet, please do so now. Spend some time wandering around that site and observing how it works and then return to this page.

You have now seen a maximum complexity retail store. The reason it is so complex has to do with the range of material offered and the fact that each item is one of a kind. This is the best possible way to visualize what your own site might be like. Your site would very likely be much smaller and simpler, because your products will not be one of a kind, unless you are in the coin, stamp or rare book business.

Did you like it? Was it easy to navigate, and did it inform you quickly and easily about the things you are most interested in? Do you wish that your company had a site like this? If you've answered "Yes" to these questions, then ATM can craft an online retail store for you that will do everything you need at an amazingly affordable cost.

The reason we can do this is that the whole site development process is template driven, and its structure is very simple. Despite its simplicity, the format is very versatile, as you can see from the range of topics covered on the Classical Coins site. Using templates allows ATM to put all of the time consuming hand crafting into fine tuning the content and the HTML detailing that will get you top search engine rankings.

Contact ATM today to discuss your company's goals and the objectives of your Internet retail store plans.

What You Have to Do

No website developer, no matter how competent, can give you a good website without three essential contributions that have to come from your company:

  1. Site Content - You need to outline what you plan to sell, the general structure that you want, and draft copy for each page, product or other topic. When development starts this material will probably be extensively modified to create visitor-winning site structure and content, but if your outline and draft conveys the essentials to ATM it has done its job.

  2. Good Graphics - Interesting pictures that help to tell your story and will make visitors to your site want to become customers.

  3. Keywords. What search terms do you want your site to be optimized for? What kind of customers do you want to attract? What do you want your visitors to be interested in? We can do a lot to get you the best and most targeted keywords, but the initial concepts have to come from you.

What ATM can do to help you launch your Online Store

  1. Design, structure and implement the pages and initial product information for your online store

  2. Guide you through the process of getting set up with an ISP and domain registration (we prefer to set you up with our own ISP)

  3. Guide you through the process of getting a merchant account and an online gateway account

  4. Search Engine Optimization and Traffic Analysis

  5. Help you maintain your store indefinitely, or until you are ready to take that task over yourself

Contact with questions or comments about this web site.
Copyright 2003 Applied Technology Management
Last modified: February 16, 2007