Goleta, California, August 15, 2003
Applied Technology Management today announced the opening of its
Internet website, www.apptechman.com,
describing services provided to manufacturers of technology products.
"The economic challenges of today's global economy require a new
approach to product development," said ATM's principal, David Welsh.
"Organizations with large technical staffs must respond to competitive cost pressures
and cannot afford incompletely utilized technical resources. Yet rapid development
of new products is now more vital than ever, and technical resources must be
available when needed, not when other assignments are eventually finished."
The conflict between high staff utilization and rapid development
schedules can stress an engineering organization - causing excessive overtime,
sliding schedules, employee burnout and turnover. Maintaining technical expertise can also
be difficult when demand is intermittent, since a company can't employ a fraction of a
Traditional Temporary Engineering Resources
Organizations confronting such problems have traditionally used contract
agencies for short-term design capacity, and specialized consultants for intermittently
needed expertise. "My experience in managing product development projects that depend
on temporary design personnel of varying capabilities, unfamiliar with the company's
products and system, is that this can rapidly become a nightmare," Welsh observed.
"Also, specialized consultants sometimes aren't available when needed."
mechanical engineering, electronics packaging
The ATM Approach mechanical engineering, electronics packaging
ATM's goal is to be a preferred, proven and dependable resource
for organizations needing expert technical assistance in the development and manufacture
of technologically advanced products. "This is not a typical contract agency or
consultancy," Welsh said. "ATM's specialization encompasses the
whole product development process from originating the preliminary concept through
bringing the product into production and finally, ongoing product improvement. Technical
expertise and support are offered in every aspect of new product development."
ATM's strategic objective is to establish long-term relationships with clients,
becoming a trusted partner in the engineering and product development process, working
with the client's core technical team to provide additional engineering capacity when
needed, and supplying intermittently needed resources in technical specialties and
engineering, electronics packaging
About Applied Technology Management
ATM was founded in 1999 by David Welsh, a mechanical engineer with
extensive experience in product design and managing product development. Located in
Goleta, California, near Santa Barbara, ATM provides engineering services from product
design to process development and facilities layout, and management services from planning
to project management. ATM's expertise also includes general mechanical
engineering, manufacturing engineering, and quality engineering, with specializations in
interconnection technology, fiber optics, optical switches and electronics packaging.